Why Sting 2010 Flopped?

Some are blaming it on the line up, the fact that top acts such as Mavado was not there contributed heavily to the poor crowd support at Sting 2010. How poor was it .. according to one report from the Observer news paper..

"Perhaps the greatest initial indicator that the event would fall short of previous years was the crowd support. By Sting standards, the huge Jamworld venue in Portmore St Catherine was empty, even after the midnight hour, when the event faithfuls would usually been seen streaming in to catch their favourite reggae and dancehall acts."

Vybz Kartel predicted that this sting would be the floppiest ever.. and went on to have his show at the Building Nightclub only to have the stings cut for that one.
I dont believe the building nightclub show impacted that much on sting..its perhaps the fact that the people already had a number of ordinary shows leading up to the event and the fact that nothing special was being prepared for sting.. then it would have been no different from GT Taylor's Reggae Extravaganza, no different from Author Guinness celebration and all the other free shows put on by LIME, CLARO, DIGICEL and BOOM just before the main event. A number of the acts performed at these shows and will only just replicate what they did there at Sting 2010.
Its clear if there is no Clash there is no Real Sting as we know it.