The alcoholic beverages are once again stepping up to the plate and using dancehall raggae as the platform for their brand. We saw the telecumminication company jossling to use the top acts in the business to promote their product, now Red Stripe Bold is being bold ..stepping up to the plate to make an impact for themselves.
On December 12 top dancehall and reggae acts will be a part of a show in New Kingston dubbed Red Stripe Bold Concert, launching their "Standout Campaign". What will make this show different is that it contains artiste such as I-Octane, Taurus Riley, Lady Saw, Vybz Kartel and Cham, who are described outstanding acts that have made a big impact on the local music industry. This will be ths first in a series of shows and will feature fashion talent and entertainment icons.
It is being reported that Vybz Kartel will make an effort to do something different for the show.. he indicated that he ".. plan to give the fans a solid 45-minute set, "No 'pull up dat, after a few seconds in each song, but rather a complete two-to-three-minute journey into each lyric which is seldom seen in dancehall performances. Just clean, tolerant lyrics, so fans can come out and bring the students to the see the teacher. Oh!"
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