Cell Phone Companies Goes all out With Dancehall

LIME.. the telecommunications company is going all out this christmas, dancehall style, to try and regain some market share in the fight against Digicel and Claro. Dancehall music seem to be the medium through which the battle has reached for the cell phone companies. The companies have used dancehall artiste to promote their products this time round. LIME has up it up a bit when they their commercial included top acts such as Mavado, Beenie Man, Cecile and Elephant Man, the company also went gaza as Vybz Kartel ft Russian straight jeans and fitted to LIME products. The other cell phone companies Digicel add features I-Octane, Tifa and Ding Dong whilst Claro is ridding high on Seanizzle's swaggarific riddim with the likes of Mr G...
Sting 2010 this year will be sponsored by LIME .. this is a big commitment by the company showing that it has confidence in Dancehall music to facilitate a mutual exchange that will help both parties, however to what extent? one does not really know.