KINGSTON (rjr): Former 100-metre world record holder Asafa Powell has launched an online business for Jamaican consumers called IrieSocial
IrieSocial seeks to assist people discover more of Jamaica and Jamaican products and services and offers Caribbean businesses a breakthrough into the global market.
The prime targets of IrieSocial will be tourists, members of the diaspora and native Jamaicans.
Three main deals will be on offer.
These include a daily deal, a flash deal and a brand quiz.
The daily deal is risk-free advertising set to bring in new customers. It will not attract a cost; only a transaction fee on successful sales.
IrieSocial will create the message and send the deal to subscribers, who will in turn purchase the deal after which a cheque, along with customers, will be sent to the advertiser.
The flash deal is to help reduce waste by selling products and services at a discounted price. This will be done through low-cost digital discount coupons that will be sent to the subscribers who will present them when accessing their deals.
The brand quiz is a set of quizzes designed to help improve brand awareness and, in the process, help consumers learn about a product.
The brand quiz will teach the consumer exactly what they need to know, as well as about new products, services and prices.
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