The Clarks effect

The Clarks tune by vybz kartel, popcaan and gaza slim is said to be responsible for the increase in sales of the shoe bran,...
Kartel has done clarkes 2.0 in response to this.
The tune is a hit... so much so that there are at least two spin offs... Macka Diamond ft Captain Balkey's "Dirty Drawz".. and Eppie Rebel et al's.. "Kickers" referred to as Clarks counteraction...