Jan 12, 2010

Serani amongst the worst for 2k9?

Serani has not been in the local Jamaican spot light since he bussed big on the North-American and other markets. This, as the dude may be very busy with bookings of all sorts and the fact that local jobs are not as lucrative anyway.. that said its obvious why he is not very much in the minds of the Jamaican fans .. almost like a Sean Paul. But perhaps that's what Serani would definitely prefer... to be like Sean Paul .. selling lots of records (comparatively speaking) and sign some sweet major deal. Thus local stuff might not be in his focus for some time to come..but this is where the music is born.. he came back for skip to ma lu ... didn't he...
I'm rambling because I have heard, at least two times this week, from two separate critics that Serani " need to learn to sing for 2010" and that Serani is amongst the worst artiste for 2009.
No Games by Serani was a local and regional hit in 2008. In 2009, it began to gain major airplay on urban radio stations throughout the United States. The song already had a low-budget video for Jamaica, but as it became more popular, a video of international standards was being called for. This was done and it was an utter disappointment.

The green-screen technology used to create an interactive background that had the stereotypical Caribbean themes of sun, palm trees, and the beach was brightly animated throughout the video. If a Caribbean backdrop was the goal, there was no need for a computerised one as the video could have simply been done in Jamaica like its predecessor.

No Games had good camera quality, but there is hardly anything else to be commended.

For a song that could easily have had visuals to relate to its storyline, the international version failed to deliver. The video basically consists of Serani serenading a woman with random dancing scenes and cameos.

The concept for No Games was weak, it lacked originality and did not utilise the immense potential it had to catapult the song from an urban to a mainstream hit internationally.


Now I don't really get it.. OK he is not here!!.. but i wouldn't go as far as saying he is amongst the worst... Serani has had a wonderful 2009. He signed ...some deal, made an album - had a slow start and should pick up.. a mean look at them YouTube views he is been getting. And why did Yasmin Peru said that the man cant sing... that's cold... really cold. ROFL...

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