Clarks Original shoe brand is seeking to move into the music genre as endorsement for its products. Since last year the corporate world have gone all out endorsing local dancehall music...from LIME to Digicel from Red Label to KFC.
The shoe company Clarks Original historical endorsement of music is not certain (I haven't the time to do the research) ..but this comes on the heels of Kickers endorsing the local dancehall artiste who did a counteraction to Vybz Kartel's "clarks". The Montego Bay-based dancehall artiste Eppie Rebel had formed a partnership late last year with British shoe company Kickers to participate in its anniversary celebrations.
... Clarks Originals marketing manager, Gemma Green was quoted as saying ...“This opens an exciting new chapter for Originals. Our shoes have been on the feet of musicians (and music fans) for decades and it is time we communicate the passion we have for music,” This according to a recent report which also indicated Kartels influence on the up in shoe sales due to the song-- according to the report "The Clarks footwear brand is to roll out a new pop-up retail space in London with a key focus on music, part of a new move by the brand to "encourage a sense of community, loyalty and engagement”.
With Kartels new look chances are this company will not necessarily want this duppy looking guy to endorse their product... no wonder he started his own brand, he knew.
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