The Lucrative thing

I know that record sales are down..for all genre of music and especially for Reggae not to mention dancehall music, God bless sean paul... But the principle of buy and hold did seem to rest with the connection between Mavado and VP records. For vp to decide that they are gonna terminate the contract between themselves and Gully God must be a case where they know they wont benefit.
So its obvious Mavado is not making much from record sales... but he is doing relatively well from the stage shows he is booked for all over the globe....
This must be the same with the other artiste.. because Mavado seem to have more potential than most of the other Jamaican acts. So for survival purposes artiste sees it as in their best interest to connect with a close genre that sells a lot more than reggae and dancehall. It doesn't always work, but they should make more attempts to market themselves. There is nothing wrong with doing pop music... there is a kind of discrimination and backlash against artiste who try a ting, but if it works ...hey